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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy


Published 1912
Topics Advertising
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Publisher Chicago, New York [etc.] A.W. Shaw company
Pages 138
Possible copyright status NOT_IN_COPYRIGHT
Language English
Call number E 12mo #6374
Digitizing sponsor Duke University Libraries
Book contributor Duke University Libraries
Collection dulad; duke_libraries; unclibraries; americana
Scanfactors 6

Full catalog record MARCXML

[Open Library icon]This book has an editable web page on Open Library.

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